TOP JEWELLERY BRANDS IN U.S.A.: Diamond earrings

Tanishq Inara

A Diamond Jewellery Collection

Jewellery brand Tanishq on August 8 , Thursday introduced the new age diamond jewellery collection called Inara.

Inara was unveiled to the jewellery lovers on July 5.

"Derived from the Arabic word, the name 'Inara' symbolises the shine or illumination which seamlessly marries aesthetics and intelligent engineering which is perfect for an ultimate diamond jewellery collection," the company said in a statement.

"Inara brings the cosmic swirls, meteor showers and star bursts to life in every piece which will take your breath away with its sheer bling appeal and spread. This collection has been crafted very tastefully which not only reflect the contours of every woman's heart but fits her wallet well too," it added.

Displaying an ensemble of more than 120 designs, Inara comprises of diamond jewellery pieces across necklace, bangles, earrings and cocktail rings. Priced between Rs.2 lacs and Rs.6 lacs this collection will leave all customers spoilt for choice.

Tanishq has also announced an offer on its wide range diamond jewellery. Starting from Aug 3 to Sept 8, customers can avail flat 15 percent discount on all diamond jewellery and a discount up to 20 percent on purchase of diamond jewellery worth Rs.2 lakhs and above at any Tanishq store. There are other offers on studded solitaires, platinum and colour store jewellery too.

Commenting on this introduction in the diamond jewellery segment, Sandeep Kulhalli, Vice President, Retail and Marketing, Tanishq, said, "This collection perfectly marries both the traditions of yesteryear with the modern interpretation of fashion.

"Diamond jewellery today is considered to be the beautiful armour for every woman's life. Inara perfectly blends in the modernity and exclusivity aspect. This collection has been designed keeping in mind the choices and preferences of a contemporary Indian woman," he said.

Inara is an extension to Tanishq's elaborate diamond jewellery collection.

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LATEST EARRING CRAZE:

An earring is a piece of jewelery attached to the ear via a piercing in the earlobe or another external part of the ear . Earrings are worn by both sexes, although more common among women, and have been used by different civilizations in different times.

Common locations for piercings, other than the earlobe, include the rook, tragus, and across the helix.

Earring components may be made of any number of materials, including metal, plastic, glass, precious stone, beads, wood, bone, and other materials. Designs range from small loops and studs to large plates and dangling items. The size is ultimately limited by the physical capacity of the earlobe to hold the earring without tearing. However, heavy earrings worn over extended periods of time may lead to stretching of the earlobe and the piercing.