Tanishq launches a new Diamond Jewellery Collection

Tanishq Inara 

A Diamond Jewellery Collection

Jewellery brand Tanishq on August 8 , Thursday introduced the new age diamond jewellery collection called Inara.

Inara was unveiled to the jewellery lovers on July 5.

"Derived from the Arabic word, the name 'Inara' symbolises the shine or illumination which seamlessly marries aesthetics and intelligent engineering which is perfect for an ultimate diamond jewellery collection," the company said in a statement.

"Inara brings the cosmic swirls, meteor showers and star bursts to life in every piece which will take your breath away with its sheer bling appeal and spread. This collection has been crafted very tastefully which not only reflect the contours of every woman's heart but fits her wallet well too," it added.

Displaying an ensemble of more than 120 designs, Inara comprises of diamond jewellery pieces across necklace, bangles, earrings and cocktail rings. Priced between Rs.2 lacs and Rs.6 lacs this collection will leave all customers spoilt for choice.

Tanishq has also announced an offer on its wide range diamond jewellery. Starting from Aug 3 to Sept 8, customers can avail flat 15 percent discount on all diamond jewellery and a discount up to 20 percent on purchase of diamond jewellery worth Rs.2 lakhs and above at any Tanishq store. There are other offers on studded solitaires, platinum and colour store jewellery too.

Commenting on this introduction in the diamond jewellery segment, Sandeep Kulhalli, Vice President, Retail and Marketing, Tanishq, said, "This collection perfectly marries both the traditions of yesteryear with the modern interpretation of fashion. 

"Diamond jewellery today is considered to be the beautiful armour for every woman's life. Inara perfectly blends in the modernity and exclusivity aspect. This collection has been designed keeping in mind the choices and preferences of a contemporary Indian woman," he said.

Inara is an extension to Tanishq's elaborate diamond jewellery collection. 

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